Retailers are playing a profitable game of catch and release as they position frozen seafood closer to fresh foods and other high-traffic locations
Waldbaum's is hooked on a new way of catching frozen seafood sales. The A&P banner has carved out a frozen fishing hole directly across from its impressive full-service fresh department in many of its stores. The destination department features about eight coffins filled with frozen shrimp, lobster, tilapia, skillet meals, king crab legs and plenty of other seafood. Flanking the display are two endcap coffins that hold a variety of the retailer's Master's Choice private-label frozen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.