Retailers are playing a profitable game of catch and release as they position frozen seafood closer to fresh foods and other high-traffic locations
Waldbaum's is hooked on a new way of catching frozen seafood sales. The A&P banner has carved out a frozen fishing hole directly across from its impressive full-service fresh department in many of its stores. The destination department features about eight coffins filled with frozen shrimp, lobster, tilapia, skillet meals, king crab legs and plenty of other seafood. Flanking the display are two endcap coffins that hold a variety of the retailer's Master's Choice private-label frozen ...
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