While there may be questions over mainstream momentum, there’s no debating that health and wellness is a dynamic, ever-evolving category in and of itself. New trends develop while old ones fade away, and every year brings a spirited contest as various claims and standards vie for shelf space. In 2009, the top wellness trend according to stakeholders was natural and organic private label, followed by whole grains and certified-organic products. Last year the tables turned, with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.