While there may be questions over mainstream momentum, there’s no debating that health and wellness is a dynamic, ever-evolving category in and of itself. New trends develop while old ones fade away, and every year brings a spirited contest as various claims and standards vie for shelf space. In 2009, the top wellness trend according to stakeholders was natural and organic private label, followed by whole grains and certified-organic products. Last year the tables turned, with ...
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