In 2011, the University of California at Berkeley co-sponsored a contest that invited entrants to develop a user-friendly alternative to the sterile-looking, numbers-heavy box known as the Nutrition Facts panel. The competition was inspired by current events. At that time, the Food and Drug Administration was reviewing the panel, and had asked the Institute of Medicine to recommend ways the agency could modernize the way nutrition information was presented to consumers. The IOM’s ...

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