U.S. CONSUMERS ARE INVESTING in their health like never before, and certain categories show just where shoppers are putting down their money. Whether it's antioxidants or spa treatments, Americans have proven themselves an eclectic group when it comes to whole health spending. This diversification only helps supermarket retailers, who operate at the critical juncture of food, diet and health. This year, SN Whole Health asked information providers like Mintel International and NPD Group to ...

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