The Customer First strategy is designed to reward Kroger’s best and most profitable shoppers, through a loyalty program producing what officials call unique customer insights. Kroger’s store base and geographic diversity is such that today 50% of U.S. households carry one of Kroger’s loyalty cards. Around 90% of the company’s $90.4 billion in sales in fiscal 2011 were made by customers using a Kroger loyalty card. Kroger crunches data from its card shoppers with ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.