CINCINNATI — BzzAgent, the social marketing arm of Dunnhumby, is using Kroger loyalty data to pinpoint and recruit the best store-brand advocates for word-of-mouth social media campaigns. “Over the next year Kroger is looking to beef up its investment in social word-of-mouth,” Paul Hunter, chief operating officer for BzzAgent, told SN. Initial campaigns will focus on Private Selection frozen pizza, Kroger Little Clinics, Truly Awesome Homestyle Chocolate Chip Cookies ...

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