QUINCY, Mass. — Stop & Shop here has enhanced its elementary school tour program by adding new elements and giving it a new name.
The tour is now called the “Stop & Shop Store Explorer Program,” and includes information about recycling, the environment and Stop & Shop’s Healthy Ideas shelf-tag program.
“We at Stop & Shop are committed to improving the health of children and families in our community and are excited to have teachers and their students visit our stores to learn about healthy eating,” Stop & Shop says in promotional materials. “Let the exploration begin.”
Stop & Shop uses the USDA’s MyPyramid for Kids as the basis for the program. During the tours, kids in kindergarten through third grade are introduced to the food groups shown on the MyPyramid for Kids food guide and encouraged to keep moving with exercises like arm circles and toe touches.
Students are also introduced to the Healthy Ideas symbol. Exclusive to Stop & Shop, Healthy Ideas tags identify items that meet criteria for nutritional value. The symbol is on more than 5,000 items throughout the store, including nearly all the fruits and vegetables in the produce department.
Once a tour is scheduled, teachers are mailed a package including a Teacher's Curriculum Guide and poster to help them continue the lesson in their classroom before and after the tour.
All participants receive a Store Explorer Activity Guide, which includes fun activities and recipes to reinforce what they learned on the tour.
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