Kroger Offers Online Planning Tools

CINCINNATI — The Kroger Co. here has selected MyWebGrocer, Colchester, Vt., to provide online planning tools on the websites of its 17 banners.

Kroger’s sites are able to offer shoppers online circulars, personalized shopping lists, and recipes. The circulars are integrated with a customer’s shopping lists and recipes, offering an interactive shopping experience.

MyWebGrocer provides online service of various kinds to the websites of 110 other grocery retailers.