CINCINNATI — The Kroger Co. here is using an upgraded version of the PriceStrat system from KSS Retail to execute price optimization by customer segment. "Our customers-first strategy is dependent on a deep understanding of our shoppers, knowing why they buy what they buy, and how to serve them better," said Chris Hjelm, senior vice president and chief information officer for Kroger, in a statement. "Using the KSS Retail tool, we will now have the ability to model prices and promotions ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.