Whole health consumers may be willing to pay a premium, but that doesn't mean they won't try to save money — especially when times get tough. According to a survey conducted by marketing firm Mambo Sprouts, 70% of natural and organic consumers redeem coupons regularly, and 46% said they've started using more coupons as the economy has taken a dive. This amounts to an average savings of $8 per shopping trip, or about 10% of their shopping bill. Just over half (56%) of these shoppers said they ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.