Squeezed by the economy and overwhelmed by the furious pace of innovation in the marketplace, consumers are returning to simpler times. Simpler times meaning, in this case, simpler products. Recent market data shows that shoppers are springing for items with short ingredient lists and claims like “homemade” and “simple.” According to research firm Innova Market Insights, 987 new product releases last year included the words “simple,” “simplest” or “simplicity” on their packaging, up from ...

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