SCHAUMBURG, Ill. — PanaVista, a Hispanic shopper-marketing agency, conducted a study across three major Hispanic markets to interpret the Latino “path to purchase” at food retail. The results were revealed yesterday in a pre-summit session at the Path to Purchase Institute’s Shopper Marketing Summit here. Roberto Siewczynski, Panavista’s executive vice president, business development & strategy, discusses with SN some of the key takeaways on winning ...

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