GREENVILLE, S.C. — When shoppers pull into the parking lot of the Farrs Bridge Road Bi-Lo in Berea, S.C., here, they'll immediately notice something different. The store is painted a deeper, warmer color, and it features a redesigned logo. A green leaf — placed where the dash used to be between BI and LO — offers a simple freshness cue, according to Bill Nasshan, Bi-Lo's senior vice president of merchandising and marketing. Inside, recent changes to the store's design become even more ...

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