Doughnut sales are on the decline, while category share has increased just recently in the past year. Sales seemed to have rebounded after the low-carb craze, and the category grew until 2006. Last year, though, sales decreased by 2.5% over 2006, according to Jonna Parker, senior account manager at Perishables Group. “However,” she noted, “doughnuts were still the largest category in breakfast bakery, with more than a third of sales. “All other breakfast bakery categories increased sales ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.