Doughnut sales are on the decline, while category share has increased just recently in the past year. Sales seemed to have rebounded after the low-carb craze, and the category grew until 2006. Last year, though, sales decreased by 2.5% over 2006, according to Jonna Parker, senior account manager at Perishables Group. “However,” she noted, “doughnuts were still the largest category in breakfast bakery, with more than a third of sales. “All other breakfast bakery categories increased sales ...
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