DENVER — Hispanic point-of-sale materials recently sent fresh beef sales soaring at three Dillons Stores in Kansas. Beef cuts across all major subprimals saw volume increases in the high double-digits, with offals sales zooming up just under 83%. The beef-checkoff-funded pilot study was conducted for 12 weeks, and Dillons officials were enthusiastic about the results. Indeed, test results also revealed that the Hispanic POS elements increased grocery shopping trips from 8.2 trips per ...
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