AUSTIN, Texas — Whole Foods Market last month highlighted Parmigiano Reggiano cheese with an attempt to break the company's own world record for “Most Parmigiano Reggiano Wheels Cracked Simultaneously.” Using sets of five specialized cheese knives, cheese mongers at all Whole Foods locations in the U.S., Canada and the United Kingdom showed shoppers the traditional method of breaking into a wheel of aged Parmigiano Reggiano at 3 p.m. EST on Feb. 27. Although the results are not yet ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.