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Consumers Not 'Bored by Shopping,' PLMA Told

CHICAGO — Most food shoppers aren’t in a huge hurry to get in and out of the store. Instead, they will stay and browse. “Consumers aren’t bored or put off by the shopping process,” former Harris Teeter President Ned Dunn said in a presentation at the Private Label Manufacturers Association's annual trade show here, which kicked off Sunday and runs through today.

CHICAGO — Most food shoppers aren’t in a huge hurry to get in and out of the store. Instead, they will stay and browse.

“Consumers aren’t bored or put off by the shopping process,” former Harris Teeter President Ned Dunn said in a presentation at the Private Label Manufacturers Association's annual trade show here, which kicked off Sunday and runs through today. “That’s a far cry from what we heard years ago.”

Dunn said retailers should pay close attention to the recently released PLMA/Buxton consumer study of shopping behavior. That research shows, in part, that more than half of shoppers pickup items on the list while browsing the store for additional items that are not on the list. Only one in five said they stick to their list and rarely pick up additional items.

“That’s the most joyful thing a grocer can hear,” Dunn said.

To turn that shopper into a private-label buyer, retailers need to make sure they have quality products in attention-grabbing packaging, Dunn said.

TAGS: Center Store