Last year was a boom year for new product launches in the deodorant category — supermarkets, however, are losing share points to other channels
It's obvious a deodorant is not a can of tomato sauce. But perhaps supermarkets should think about merchandising deodorants like they would cans of tomato sauce or any other food product for that matter, suggests Jim Wisner, president of Wisner Marketing Group, Libertyville, Ill. The deodorant category, which includes anitperspirants that help block sweating, is a mature personal care category that has seen better growth years. It also is a category heavily merchandised by drug stores to ...
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