For supermarkets, prepaid gift cards have become newfound revenue as shoppers seek convenient gift choices through plastic
Gift cards have hit critical mass and are now an important revenue stream for supermarkets. Cincinnati-based Kroger demonstrated this earlier this year when it offered a 10% bonus to shoppers who converted their economic stimulus checks or tax refunds into Kroger gift cards. One analyst said in a research note that Kroger stood to add 1% to 3% in same-store sales in the second quarter through its stimulus-check-to-gift-card conversions. According to a Packaged Facts report, the gift card ...
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