Boys Club: Marketing to Male ShoppersAug 21, 2012
With shaving supplies merchandised amidst TVs tuned to Monday night football and mouth-watering tailgate displays, retailers are catering to the no-nonsense shopping style of men at a time when 31% are shopping for their families — up from 14% in the 1980s, according to an ESPN poll.
Related story: Westside Market Expands Man Aisle
See captions at upper right. Captions by Julie Gallagher