Skip navigation

Boys Club: Marketing to Male Shoppers

With shaving supplies merchandised amidst TVs tuned to Monday night football and mouth-watering tailgate displays, retailers are catering to the no-nonsense shopping style of men at a time when 31% are shopping for their families — up from 14% in the 1980s, according to an ESPN poll.

Related story: Westside Market Expands Man Aisle

See captions at upper right. Captions by Julie Gallagher

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish