BATAVIA, Ill. — Aldi has launched a Facebook promo in which consumers pledge to switch to Aldi private labels. Under the “Switch and Save” sweepstakes, Facebook users who “like” the Aldi Facebook page can click on a “pledge” whereby they promise to switch to Aldi’s exclusive brands. In doing so, Aldi says they can save 50% over national brands sold at other supermarkets. They must enter their name and address to enter the ...

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