SAN ANTONIO — H-E-B has launched a private-label ice cream in honor of the Houston Texans NFL team.

"Texans Tackle Crackle" is marketed under the retailer’s Creamy Creations premium ice cream brand.

The ice cream features vanilla laced with a chocolate candy crunch swirl.

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It will be sold throughout this year's football season.

An H-E-B YouTube video features Texans’ defensive lineman J.J. Watt and his mother, Connie Watt, promoting Texans Tackle Crackle.

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