Consumers place a lot of trust in the term ‘local.’ To keep a good thing going, retailers must be clear about what it means in their stores
Local foods have been one of the hottest trends in food retail for the past five years, but shoppers seem to have a range of opinions regarding even the most basic criteria for the term. How far can food travel and still be called “local” for example? So, what is leading this local feeding frenzy? Have food activists convinced younger consumers that they must buy local for the environment's sake, or are shoppers responding to the recession by making a special effort to keep their dollars ...
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