Wal-Mart Stores has cast itself as a fast-moving innovator with intentions on continued advances into the U.S. food and consumables market, including an aggressive campaign to expand fresh produce sales, the potential to accelerate grocery and club store rollouts, and an appetite for e-commerce and other means of driving growth and efficiency. Couched carefully in messages of employee appreciation, consumer advocacy and corporate compliance — “The Real Walmart” as a new ad ...

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