The move into Philadelphia comes as FreshDirect launches a new ad campaign emphasizing the quality and freshness of its products. The campaign includes billboards, truck skins and other media, augmenting the company’s traditional online and direct-marketing efforts. Leeman said that FreshDirect would consider expanding its marketing to other media as well. “In Philadelphia all media is on the table,” he said. Read more: Ackerman Named CEO at ...

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