What is in this article?:
- FreshDirect Expands Delivery to Philadelphia
- New Ad Campaign
“Phase 1 is those first eight City Center ZIP codes, and we plan to keep expanding there, and to keep expanding around the perimeter of New York City. There will definitely be expansion in both directions.”
— John Leeman, VP of marketing, FreshDirect
New Ad Campaign
The move into Philadelphia comes as FreshDirect launches a new ad campaign emphasizing the quality and freshness of its products. The campaign includes billboards, truck skins and other media, augmenting the company’s traditional online and direct-marketing efforts.
Leeman said that FreshDirect would consider expanding its marketing to other media as well.
“In Philadelphia all media is on the table,” he said.
Read more: Ackerman Named CEO at FreshDirect
FreshDirect will also support local charities in the Philadelphia market as it does in New York. In Philadelphia, it will work with hunger-relied organization Philabundance and with Project H.O.M.E., which seeks to aid homeless people in the region.
As far as expanding the company’s delivery reach outside the New York and Philadelphia areas, Leeman said the company “has its hands full right now.”
“We are a ways away from a broader expansion in the country,” he said.
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