New Ad Campaign
The move into Philadelphia comes as FreshDirect launches a new ad campaign emphasizing the quality and freshness of its products. The campaign includes billboards, truck skins and other media, augmenting the company’s traditional online and direct-marketing efforts. Leeman said that FreshDirect would consider expanding its marketing to other media as well. “In Philadelphia all media is on the table,” he said. Read more: Ackerman Named CEO at ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.