SCARBOROUGH, Maine — Hannaford Bros. said last week it will not buy advertising time on a television station whose news coverage of the recent security breach at Hannaford stores “lacked balance and fairness,” a company spokeswoman told SN.
Carol Eleazer, vice president of marketing for Hannaford, said the retailer fulfilled its commitment to buy television ads on Portland's WGME for the first quarter but opted not to buy advertising in the second quarter. At issue, she said, was that “much ...
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