CINCINNATI — Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.
Select private-label products, including salad dressing and cheese, feature the Daytona 500 logo as well. In addition, Kroger Co. has launched a Daytona 500 Web initiative that includes a designated website, kroger.daytona500.com, which has driver blogs, promotions and games.
The site currently promotes a contest from Fritos and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In