CHICAGO — Retailers can reduce costly out-of-stock events by accurately measuring the conditions in their stores and then focusing on the fastest-moving categories.
That is a central message of a forthcoming study on out-of-stocks previewed at the Food Marketing Institute Show last week by J.P. Brackman, retail global presence manager, Procter & Gamble, and Thomas W. Gruen, an associate professor of marketing at the University of Colorado. Their study, done in conjunction with FMI, is ...
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