Walmart was a clear winner in terms of pricing, Safeway was just as clearly the winner in terms of store appearance and ease of shopping in a mystery shop conducted over the course of three different weeks in the Washington, D.C., area in January and February. A free pdf of the 20-SKU basket price comparison Walmart had the least expensive overall basket of 20 SKUs in each of the three weeks, and also had by far the most lowest-priced items. Likewise, Safeway beat out Food Lion, Giant Food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.