Hispanic consumers respond well to in-store displays, TV and radio ads, and bilingual signage, new IRI research shows
Bogopa USA knows its Hispanic shoppers want value, so it gives them just that in the form of an aisle-long, ceiling-high Wall of Values. “Hispanics tend to live in extended families, so they're looking to make their money go farther,” said Suzanne Kuczun, spokeswoman for Bogopa USA, operator of 14 stores under the Food Bazaar and Food Dimensions banners in New York and New Jersey. A variety of displays also enhance the shopping experience at Lubbock, Texas-based United Supermarkets' new ...
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