Leading retailers have long encouraged shoppers to try new foods and hone their culinary skills with in-store cooking demos. But recently, many supermarket chains have begun experimenting with streaming Web videos that are part promo, part cooking show. Notably, Rochester, N.Y.-based Wegmans Food Markets and Austin, Texas-based Whole Foods Market launched independently produced, Internet-based cooking shows on their websites in May. Other retailers, such as Lowes Foods, are taking ...

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