SAN CARLOS, Calif. - DemandTec here, a supplier of price and promotion optimization software, today announced the acquisition of TradePoint Solutions, Pleasanton, Calif., a provider of online deal management software. "We are pleased that these two market leaders are joining forces," said Frank Calfas, president of marketing operations, Safeway, in a statement. "Both companies have been excellent business partners and have provided us with innovative solutions to managing promotions." Benefits of the merger to retailers, said DemadTec, include consistent deal management and billing across all vendors and brokers, integrated and controlled planning with vendors, improved promotion and category performance, better forecast accuracy and in-store service levels during promotions and improved audit compliance.
