ORLANDO, Fla. — Ahold USA, Quincy, Mass., plans to launch a vendor collaboration initiative next month that will include sending POS, supply chain and merchandising data via a third-party to some number of its CPG suppliers in order to improve product availability and customer satisfaction. Ahold USA thus becomes the latest food retailer to focus on exploiting the vast reservoir of data at its disposal. “We were data-rich but data-underutilized,” said Tim Rohrbaugh, ...
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