Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
HALLMARK TAPS 'DILBERT' AS CARD STAR
KANSAS CITY, Mo. -- Hallmark Cards here has reached an agreement with United Media, a New York-based international entertainment and information company, to license the use of Dilbert for greeting cards and other products available in stores and on-line.r in outlets that carry Ambassador products nationwide."Dilbert is a terrific addition to our collection," said Vicki Fike, licensing marketing strategist.
July 31, 1995
1 Min Read
KANSAS CITY, Mo. -- Hallmark Cards here has reached an agreement with United Media, a New York-based international entertainment and information company, to license the use of Dilbert for greeting cards and other products available in stores and on-line.
r in outlets that carry Ambassador products nationwide.
"Dilbert is a terrific addition to our collection," said Vicki Fike, licensing marketing strategist. "The fresh and clever wit that creator Scott Adams expresses through Dilbert is a natural for our product."
