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Walmart .jpg![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/bltc6d2e6e67b30bed8/66cc882f42f15d63bd05fde4/Walmart_20.jpg?width=700&auto=webp&quality=80&disable=upscale)
Private Label![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/bltc6d2e6e67b30bed8/66cc882f42f15d63bd05fde4/Walmart_20.jpg?width=700&auto=webp&quality=80&disable=upscale)
Walmart owns the top 5 private label brandsWalmart owns the top 5 private label brands
And Kroger’s Smart Way brand is the fastest growing, according to data from Numerator
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