KROGER TEAMS WITH KAL KAN IN PROMOTION
DALLAS -- Kal Kan's Pedigree pet food brand and Kroger supermarkets here teamed up in a joint promotion that sent 200 area shoppers to professional hockey games.ached Pedigree, which agreed to support a ticket giveaway.During a year-end promotional period, area Kroger stores featured Pedigree products on endcap displays where customers could register for the drawings. Fliers available at the store
January 24, 1994
DALLAS -- Kal Kan's Pedigree pet food brand and Kroger supermarkets here teamed up in a joint promotion that sent 200 area shoppers to professional hockey games.
ached Pedigree, which agreed to support a ticket giveaway.
During a year-end promotional period, area Kroger stores featured Pedigree products on endcap displays where customers could register for the drawings. Fliers available at the store lobbies directed shoppers to the displays.