NEWS ROUNDUP 1996-05-27 (1)
Miller Offers Industry AnalysisCo. here has released its 22nd edition of "Beer Is Volume With Profit," an analysis of the brewing and beverage industry.This year's edition provides a category overview, along with sections containing specific information about supermarkets and other off-premise and on-premise outlets. Included in the analysis are trends, buying dynamics and consumer profiles.To obtain
May 27, 1996
Miller Offers Industry Analysis
Co. here has released its 22nd edition of "Beer Is Volume With Profit," an analysis of the brewing and beverage industry.
This year's edition provides a category overview, along with sections containing specific information about supermarkets and other off-premise and on-premise outlets. Included in the analysis are trends, buying dynamics and consumer profiles.
To obtain of copy of the analysis, call 800-MBC-BEER.
Drypers Ships Enhanced Line
HOUSTON -- Drypers here is beginning shipment this week of Drypers with Baking Soda, a product enhancement across its entire line of diapers and training pants.
Terry Tognietti, co-chief operating officer and president of Drypers, told SN that lab tests demonstrated that baking soda reduces odor caused by soiled diapers by more than 77%.
The suggested retail price for Drypers diapers and training pants is $4.99, with jumbo packs priced at $8.99.
The company will support the introduction with couponing, direct mail, print ads and retail support.