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Podcast: Give the people what they want — ‘Indulgence’
The concept was still going strong at the recent IDDBA show
The IDDBA show floor was busy at Anaheim, Calif. this year (attendance was way up according to show officials) and several vendors mentioned both “quality and quantity” among attendees — meaning lots of retail buyers.
The concept of “indulgence” was also going strong on the show floor. The message at IDDBA was that it’s okay for retailers to encourage a little indulgence among consumers, and it can be included in the overarching message around health.
Supermarket News Executive Editor Chloe Riley spoke with SN Contributor Mark Hamstra, for a breakdown of the trends he saw on the show floor at the recent IDDBA show in Anaheim, Calif.
In this episode, you’ll learn:
Why the concept of “little indulgences”is still going strong among consumers
Key challenges retailers face right now in the dairy-deli-bakery area
Other trends still going strong in dairy, bakery, and deli
Why grocers need to up their delivery game
This was the first show with IDDBA’s new president and CEO, David Haaf: find out what his vision is like for IDDBA moving forward
Take a listen.
Have a pitch for the podcast? Reach out at [email protected]. And thanks for listening.
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