Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Publix Expands Online Easy Ordering to Include Bakery Cakes
Lindsey Wojcik
January 1, 2018
1 Min Read
Publix has expanded its Online Easy Ordering (OEO) offerings at all stores to include bakery cakes. To place an online cake order, customers can visit Publix's website. Screen instructions walk customers through each step of the ordering process. Through the expanded offerings, customers can:
Select Decadent Dessert Cakes or Special Edition Cakes to order an existing recipe cake.
Use the Design Your Own Cake feature to custom build a cake from scratch. Start by choosing a cake flavor, favorite filling and icing colors, and then add trim, borders and decorations.
Select Theme Cakes if a customer already has a theme in mind for their event. The cake flavor and filling can be customized, but some designs cannot be changed due to copyright laws.
Wedding cakes and custom trendy or specialty cakes are not offered online because of the intricacies and personalization of these cakes. Instead, customers should call or stop by Publix to talk to a bakery associate who will help build their dream design. “Our customers look to Publix to provide high-quality cakes for all their milestone celebrations,” says Maria Brous, Publix director of media and community relations. “Offering decorated cakes, special edition cakes and decadent desserts through OEO is another way to extend premier customer service and add convenience to event planning.” In September 2012, Publix introduced OEO by offering sliced meats and cheeses, and custom subs and wraps through a 50-store pilot. Based on its success, OEO began rolling out companywide in July 2013. In October 2014, Publix added bakery, deli and seafood platters and deli holiday dinners to its online offerings. OEO for bakery cakes was tested in 50 stores across several market areas earlier this year to better understand customer response and overall performance.
