Publix Expands Online Easy Ordering to Include Bakery Cakes

Publix has expanded its Online Easy Ordering (OEO) offerings at all stores to include bakery cakes. To place an online cake order, customers can visit Publix's website. Screen instructions walk customers through each step of the ordering process. Through the expanded offerings, customers can:

Wedding cakes and custom trendy or specialty cakes are not offered online because of the intricacies and personalization of these cakes. Instead, customers should call or stop by Publix to talk to a bakery associate who will help build their dream design. “Our customers look to Publix to provide high-quality cakes for all their milestone celebrations,” says Maria Brous, Publix director of media and community relations. “Offering decorated cakes, special edition cakes and decadent desserts through OEO is another way to extend premier customer service and add convenience to event planning.” In September 2012, Publix introduced OEO by offering sliced meats and cheeses, and custom subs and wraps through a 50-store pilot. Based on its success, OEO began rolling out companywide in July 2013. In October 2014, Publix added bakery, deli and seafood platters and deli holiday dinners to its online offerings. OEO for bakery cakes was tested in 50 stores across several market areas earlier this year to better understand customer response and overall performance.