Jel Sert Acquires Family of Functional Beverage Brand Names

The Jel Sert Company, makers of fun foods, has announced that it has acquired the SUPER C, PURE KICK and ZOIC functional beverage brand names from Solis Brands, Inc. Jel Sert is a prominent consumer packaged goods food manufacturer that has been selling powdered soft drinks, freezer bars, dessert mixes and ready-to-drink beverages for over 80 years. Fitting with the company’s strategy of expanding into health and wellness platforms, the acquisition will allow Jel Sert to provide functional beverage options with brands that have been established in the marketplace. “The addition of the SUPER C and PURE KICK brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing and distribution capabilities,“ says Ken Wegner, president. SUPER C is a vitamin and mineral powdered drink mix that delivers functional ingredients in addition to a healthy boost of vitamin C and antioxidants. PURE KICK is an endurance energy drink mix with a proprietary blend of electrolytes, vitamins and amino acids to enhance performance and energy. ZOIC is a ready to drink nutrition beverage that provides antioxidants, protein and 26 essential vitamins and minerals. Jel Sert will immediately take over responsibilities for all sales and distribution of the three brands.