Pepsi Cola Bottling Company of New York Brings drank Beverage to Big Apple

HOUSTON and St. Cloud, Minn., Nov. 3 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Pepsi Cola Bottling Company of New York, bringing relaxation to the millions who reside in the city that never sleeps.

In business since 1984 years, Pepsi® NY has 20,000 accounts distributing Pepsi products throughout the five boroughs and Westchester County. In partnering with Pepsi NY, Innovative Beverage Group will successfully place drank next to established Pepsi products such as Pepsi, Mountain Dew, Sierra Mist, Lipton, Schweppes, Crush, Welch's, Haw. Punch, Aquafina, and Evian throughout the nation's largest city.

"Pepsi NY prides itself on staying current with the newest and hottest beverages that are hitting the market," said Scott Almers, Director of Sales and Marketing of Pepsi® NY. "In securing this relationship which brings drank to our store shelves, we can rest easy knowing we've provided our customers with an exceptionally popular, industry leading product."

"Since the inception of drank, it has been my personal goal to bring our calming beverage to the Big Apple," said Peter Bianchi, CEO of Innovative Beverage Group. "Innovative Beverage Group is proud to be working with Pepsi NY, one of the premiere and respected beverage outfits, by providing us this opportunity to continue relaxing the nation. This partnership is just another important step toward global relaxation."

With a slogan of "slow your roll," drank is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.