Drawing on 27 years of dedicated experience in the food industry, William leads First Fresh Foods as CEO. With an aptitude for visionary leadership and corporate strategy, William applies his extensive knowledge to developing process improvements and cost reductions. His proven record of successful team building has led to efficient and productive environments and strengthened corporate community. Accordingly, William instills a strong “Taste For Life” with his employees and also the business partners of First Fresh Foods. William's goals include establishing First Fresh Foods as an industry leader and achieving “preferred brand” status for sausage consumers.