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More CBD products earmarked for grocery retailers

Docklight, Sunsoil brands grow retail distribution across food/drug/mass channel

Russell Redman

September 27, 2019

2 Min Read
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LightFieldStudios/iStock/Getty Images Plus

In separate retail distribution deals, two vendors of cannabidiol (CBD) products are expanding availability of the fast-growing category at supermarkets.

Hudson News Distributors and Docklight Brands this week unveiled an agreement to make Docklight’s lineup of hemp-derived CBD-infused products available to retailers across the Northeast, including the drug, mass, grocery, convenience, airport and independent channels.

Hudson’s distribution retailers include CVS Pharmacy, Walgreens, Target, Walmart, Stop & Shop, Giant Food Stores, ShopRite, Shaw’s Supermarkets, Market Basket, Hannaford, Acme Markets and Safeway, among others. Docklight’s brand portfolio features such products as Marley Mellow Mood CBD-infused Tea, Marley Wellness CBD Shot, Marley CBD-Infused Chocolate, Goodship CBD-Infused Confections and Irisa CBD-infused Sparkling Water.

Docklight_Marley CBD beverages.PNG“We are excited to announce this new alliance with Hudson News Distributors to make our portfolio of CBD brands available in the Northeast U.S.,” Damian Marano, CEO of Seattle-based Docklight, said in a statement. “Hudson has extensive experience launching brands through their distribution network. We couldn’t ask for a more qualified partner to take this step with. We are looking forward to customers in the Northeast retail market being able to have access to Marley, Irisa and Goodship CBD products.” (Photo credit: Docklight Brands)

Related:Retailers expand CBD sets as category ‘explodes’

Parsippany, N.Y.-based Hudson operates more than a dozen distribution and/or service centers across Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Washington, D.C.

“Adding the Docklight Brands portfolio to our offering demonstrates our commitment and strategic vision,” commented Tom Dowdy, chief revenue officer for Hudson News Distributors. “Our direct-store-delivery model can provide Docklight’s portfolio to shoppers more effectively than other supply-chain methods. We ensure that the last five feet of the path to purchase — whether shelf, display or cooler — is executed flawlessly.”

Meanwhile, whole-plant hemp CBD oil maker Sunsoil has expanded retail availability of its organically farmed products to The Vitamin Shoppe as well as to grocery chains Earth Fare, Lucky's Markets and Fresh Thyme Farmers Market stores.

Sunsoil CBD oil supplements.PNGBurlington, Vt.-base Sunsoil said the new distributions include its full-spectrum CBD oil in capsules, soft gels and tinctures. With the expansion, the company’s total U.S. distribution now covers more than 1,200 retail locations nationwide and is expected to reach over 1,600 stores by the end of 2019. (Photo credit: Sunsoil)

Related:Just who is the CBD product customer?

Citing SPINS Natural Channel Consumption data, Sunsoil noted that the hemp-derived CBD industry has almost doubled in size since January, with the company’s swift retail expansion boosting its share of the category in the last six months.

"We're thrilled to continue our rapid retail expansion with these great partners," stated Bobby McConnell, vice president of sales and marketing at Sunsoil. "The education and resources that these retail partners are known for not only resonates with Sunsoil's mission, but also the needs of our customers to have confidence in the CBD products they use."

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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