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‘Free-from’ foods target every diet

Here are some of the newest products hoping to take the place of consumer staples

Holly Petre, Assistant Digital Editor

March 2, 2020

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Here are some of the newest products hoping to take the place of consumer staples

Dairy-free, gluten-free, plant-based meats — these are just some of the food trends taking the place of diet staples, and that have the “free-from” food industry booming.

There are eight allergens identified by the FDA that companies promote their products as being free from: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soybeans. Additionally, there are ingredients consumers choose to avoid for dietary preference, health or other reasons.

Gluten-free has been the widest spread of the free-from foods before oat milk usurped the position in 2019. Zion Market Research predicts the gluten-free product market will reach $7.6 billion by 2024. The market is expected to grow 8%-10% over the next five years both because of dietary reasons and allergies.

Oat milk rose to popularity in a similar way. The need for lactose- and dairy-free milks rose with allergies but boomed as the public became more educated on milk practices and the options available. In fact, the oat milk market alone is projected to reach $1.7 billion by 2024, according to Research and Markets. 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a content producer and assistant digital editor as well as the host of Nation’s Restaurant News’ podcast, Extra Serving, and producer for Informa Restaurant and Food Groups other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

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