Absolut Launches Limited Edition Andy Warhol Bottle

Absolut Vodka announced the Limited Edition Andy Warhol bottle, a design celebrating the brand’s collaboration with Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, note company officials. This fall, Absolut brings Warhol’s creative vision into the 21st century, by transforming his artwork into a three-dimensional bottle. “We are incredibly excited to launch this unique bottle, the design of which exemplifies our iconic partnership with the legendary Andy Warhol,” says Joao Rozario, vice president, vodkas, Pernod Ricard. “We hope party-goers everywhere will view it as the quintessential ‘plus one’ that will make their holiday parties pop this season.” The limited edition features approximately four million bottles, which will be distributed worldwide beginning October 2014. “The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” says Michael Hermann of The Andy Warhol Foundation. “While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.”