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All-day snacking boosts sales of frozen treats in supermarkets

Small indulgences, many with innovative flavors and better-for-you formulations, provide rewards for consumers

Mark Hamstra

March 7, 2022

6 Min Read
Frozen novelties-GettyImages-1320678781.jpg
Data from NielsenIQ showed that sales of frozen novelties were up 5.9% for the 52 weeks ending Jan. 1, 2022, to about $6.2 billion across all retail outlets.JENIFOTO/ISTOCK/GETTY IMAGE PLUS

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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