BACARDÍ Debuts Two New Flavors

BACARDÍ revealed its plans to debut two new flavors – BACARDÍ Grapefruit and BACARDÍ Raspberry flavored rums.  For those looking to mix up BACARDÍ Grapefruit or BACARDÍ Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through Cocktail Courier, an online cocktail delivery service.

BACARDÍ Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while BACARDÍ Raspberry is infused with citrus raspberry flavors to create a taste mixture of sweet and tart.  Both new flavors are now available in 750 milliliter size for a suggested retail price of $12.99, in addition to 50 ML, 200 ML, 375 ML, one liter and 1.75 L sizes.

According to the Nielsen Pert White Spirits A&U study from March 2014, traditional flavors now represent 85 percent of flavored spirit volume (versus non-traditional fruit flavors), and two-thirds of flavored spirits volume is coming from millennial consumers, company officials say. 

"The new flavors, BACARDÍ Grapefruit and BACARDÍ Raspberry, will cool down all your warm weather occasions, especially in fun summer cocktails like punch," says Juan Coronado, national brand ambassador, BACARDÍ rum.  "Punch is a communal way to reconnect with friends and share a fun bonding experience over a great cocktail."

BACARDÍ Grapefruit and BACARDÍ Raspberry will join the rum leader's portfolio of popular flavored rums including the core flavor lineup of BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry.  Each offering in the BACARDÍ flavored rum lineup begins with the recipe for BACARDÍ Superior, which uses the methods of founder Don Facundo Bacardí Massó.

Throughout the summer, BACARDÍ Grapefruit and BACARDÍ Raspberry will be served at BACARDÍ House Party events across the country.  The rums will be offered in their signature serves, the BACARDÍ Citrus Party Punch and the BACARDÍ Red Rum Punch.