BBU Introduces Entenmann's Little Bites Snackin' Bites

Bimbo Bakeries USA (BBU), part of Grupo Bimbo, has debuted an extension to its popular Little Bites line of snacks: Entenmann's Little Bites.

Baked in a soft cereal-bar-like crust, Little Bites Snackin' Bites Apple Cinnamon are filled with the flavor of fresh apples delicately seasoned with cinnamon, while Little Bites Snackin' Bites Strawberry are made with a sweet strawberry filling. A good source of calcium, vitamin D and fiber, the bite-sized mini bars contain no artificial flavors, colors, or preservatives and have zero trans fat. Each box contains five pre-portioned and portable pouches, each with six individual Snackin' Bites mini bars.

"We are extremely excited about Little Bites Snackin' Bites, and bringing kids a new way to snack from Entenmann's. We have spent time developing this new line, building upon our Little Bites heritage and reputation," says Maureen Sticco, director of marketing for Entenmann's. "Since 1999, the Little Bites brand has resonated with families; it enjoys a unique position in the marketplace as a good-choice, multi-piece snack that parents and kids love."