Bertolli Introduces Reformulated Meals and 'Mangia' Campaign

This year, Bertolli is encouraging Americans to "Mangia" – in other words – eat like Italians do – especially during National Pasta Month this October, company officials say.  To coincide with the launch of its reformulated meals, featuring simpler ingredients and a more recipe-like ingredient list, the brand surveyed Italians and Americans to compare their beliefs, attitudes and perceptions surrounding food.

The research showed every meal is an experience in Italy, and Italians are over two times more likely to set the table and eat family-style and three times more likely to have wine with their meals than Americans. When it comes to the food on their plates, Italians eat a lot more pasta. One-quarter of Italians eat pasta on a daily basis, compared to just two percent of Americans, according to the company. 

Bertolli is partnering with an Italian-American family that successfully blends the cultures and cuisines: Italian-born Giuliana Rancic and her husband Bill Rancic.

"After marrying Giuliana, I truly embraced Italian culture and eating has become an experience rather than a moment," says Bill Rancic, restauranteur. "No matter how busy our schedules are, we always make it a priority to sit down as a family and Mangia."

The couple will share their first-hand observations on the differences between Italian and American eating and share advice on bringing Mangia home:

Mangia is a philosophy and about taking time out from a busy day to enjoy a delicious meal. This can be done alone, or while connecting with family and friends. Creating a Mangia experience can be as simple as setting the table, lighting some candles and eating family-style, company officials say. 

"Growing up in Naples, Mangia was one of the first words I ever heard and is a value I've embraced with my family," says Giuliana Rancic, restauranteur and lifestyle expert. "To me, the spirit of Mangia is about sharing stories with family and friends over a great meal."

Bertolli is introducing a completely reformulated line of meals that feature a recipe-like, simple ingredient list and new packaging that offers a look inside the bag. In an effort to be even more transparent, Bertolli is going beyond simplifying its ingredients and adding a see-through window to the package to give people a sneak peek at what's inside the bag – premium ingredients, like crushed tomatoes, authentic Italian cheeses and al dente pasta. The reformulated meals with new packaging will be available in retailers nationwide by the end of October, including a new Family-Size offering.

"The new Bertolli reformulated meals reflect the growing desire for convenient meals featuring high-quality ingredients and a cleaner ingredient label," says David Koehler, associate brand manager, Bertolli meals. "We are passionate about providing simple ways to eat like Italians do, including crafting each meal from real, simple ingredients."