BUSH'S Unveils Hummus Made Easy

Bush Brothers & Company has launched BUSH'S Hummus Made Easy, a product that allows consumers to prepare hummus at home in three easy steps. Hummus lovers can now create their own flavors without the hassle of following a recipe or collecting all the needed ingredients.

"Research shows that an increasing number of consumers are turning to hummus as they seek out more healthy and delicious snack options," says Michael Morris, senior brand manager at Bush Brothers & Company. "They believe that making hummus at home is fresher and healthier, but finding the time and ingredients can be difficult. With BUSH'S Hummus Made Easy, making customized, homemade hummus is as easy as 1-2-3."

Now available in the bean aisle of leading grocery stores nationwide, BUSH'S Hummus Made Easy comes in three flavors: Classic, Southwest Black Bean and Roasted Red Pepper. A blend of simple ingredients like tahini, olive oil, lemon, garlic and other bold spices, BUSH'S Hummus Made Easy requires little prep time and minimal cleanup. Just pour a can of drained and rinsed BUSH'S Garbanzo or Black Beans with a pouch of BUSH'S Hummus Made Easy into a high-speed blender or food processor and blend.

"For many at-home cooks, great tasting, homemade food usually means lengthy prep time and searching for all the necessary ingredients, which might not always be readily available," says Jeffery Saad, chef and BUSH'S culinary expert. "More than 40 percent of consumers who don't currently make hummus at home say they would try if they had an easy, tasty way to do so." 

Consumers can experience the flavor and versatility of BUSH'S Hummus Made Easy for themselves, including the addition of simple mix-ins such as pesto, jalapenos and blue cheese to amp up their entrees, appetizers and sides.